Tiago Witt Case Study

London Knights - Broadcast Intro

The goal of this project is to produce a dynamic and engaging animated video that prominently features the logo of the London Knights sports team. This video will be an exciting introduction to sports broadcasts, capturing the essence and excitement of the team's identity; the video will need to feature dynamic animation techniques to infuse energy and movement, reflecting the fast-paced nature of sports, prominently showcasing the London Knights logo as a focal point representing the team's identity and spirit, resonating with the atmosphere of a professional sports broadcast intro to set an exciting tone, and incorporating engaging visuals, motion effects, and stylized graphics to captivating the audience.

For this project, I utilized Cinema 4D along with carefully selected materials to highlight the London Knights logo. The approach involved a dynamic reveal of the logo emerging from the middle of a ball, symbolizing the essence of the sport. Surrounding this focal point were strategic visual elements guiding attention toward the center where the logo was positioned. To enhance the logo's presentation, I incorporated a shield design, adding a polished and impactful aesthetic. For the conclusion of the video, I envisioned a huge structure holding animated monitors displaying key game information and memorable highlights, culminating in an engaging and comprehensive sports broadcast experience.