Tiago Witt Case Study

Sports Data Visualization - American Football

For this project, we were assigned to develop a comprehensive sports data visualization video centred around a sport of our choice. Our objective was to leverage sophisticated techniques, including camera and motion tracking, to seamlessly integrate precise and engaging information related to the selected sport within our video presentation. This campaign aims to demonstrate the power of data in understanding and enhancing the sports experience, appealing to sports enthusiasts and data lovers alike.

Let's imagine a captivating video campaign showcasing sports data visualization. This video must feature dynamic graphics and charts illustrating player statistics, team performance trends, and exciting game highlights. We wanted the viewers to be immersed in a visual journey exploring sports analytics' intricacies through engaging statistics animations, and to accomplish this, we carefully selected American Football as the sport that lent itself well to data visualization, considering factors such as accessibility of relevant statistics and dynamic visual elements. We then introduced camera tracking technology to capture the intricate movements and actions inherent to the sport, ensuring that our visuals accurately represented the essence of the game.