Awareness
Sensitive
Impactful
Informative
Company Mission
Foundation Sixty6 is a non-profit foundation based in London, Ontario, Canada. It aims to enhance youth access to mental health care, establish a network of compassionate professionals providing affordable counselling, and create supportive long-term employment for those with severe mental health challenges. As requested by the client, this work should be impactful and demonstrate the values of the foundation, its availability to help those in need, and also explain the situation being faced by people who suffer from psychotic depression, bipolar disorder (BPD) and schizophrenia
As for the video campaign, the main idea was highlighting Foundation Sixty6's mission; I focus on storytelling that conveys the impact of youth mental health challenges, the importance of accessible care, and the foundation's efforts to provide support and employment opportunities, making use of personal narratives, testimonials, and visuals to engage viewers emotionally and inspiring action.